{"id":3390,"date":"2026-03-31T18:13:46","date_gmt":"2026-04-01T00:13:46","guid":{"rendered":"https:\/\/juanavalos.info\/?post_type=case_lite&p=3390"},"modified":"2026-04-29T18:37:10","modified_gmt":"2026-04-30T00:37:10","slug":"isla-10-years","status":"publish","type":"case_lite","link":"https:\/\/juanavalos.info\/es\/cases\/lite\/isla-10-years\/","title":{"rendered":"Isla 10 a\u00f1os"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","tags":[],"brand":[],"class_list":["post-3390","case_lite","type-case_lite","status-publish","hentry"],"acf":{"bg_color":"#a9a8c6","text_color":"#dbf1e4","accent_color":"#ff0015","is_featured_home":false,"home_rank":8,"home_summary":"10-year anniversary brand relaunch delivering a bolder identity, redesigned site, and social guidelines for a timeless, modern presence.","card_product":"Brand Ecosystem","card_detail_role":"Art Direction & UX\/UI Design","card_detail_year":"2024","card_detail_industry":"Film Production","card_detail_tags":"Brand, Visual Identity, UX\/UI, Website, Guidelines","hero_image":3610,"hero_subtitle":"A 10-year anniversary relaunch with a timeless, younger, bolder personality.","outcome":"A bold visual identity refresh and redesigned website for Isla\u2019s 10-year anniversary, supported by social media guidelines to keep the new look consistent.","role":"Product & UX Consultant (art direction, visual identity, UX\/UI design, launch-ready guidelines)","year":"2024","industry":"Film Production","tags":"Brand, Visual Identity, UX\/UI, Website, Guidelines","tldr_problem":"The brand and website needed a more current presence for Isla\u2019s 10-year milestone and evolving positioning.","tldr_strategy":"Define a bold, grid-driven identity system and apply it across a redesigned website and social guidelines to keep executions consistent.","tldr_impact":"A cohesive relaunch package ready for the anniversary launch, validated through stakeholder reviews and delivery sign-off (no post-launch analytics available).","image_1":1332,"image_1_caption":"A reel-first homepage showcases productions with a bold identity language and high-contrast visual rhythm.","image_1_style":"narrow","key_decision_1":"Build the identity on a modular grid and simple geometries to stay bold while remaining consistent across formats.","key_decision_2":"Use striking contrast (palette + gradients) and robust display typography to convey a younger, more dynamic personality.","key_decision_3":"Let the website prioritize visual impact and showcase work, adding \u201cearly internet\u201d cues (marquees \/ 3D accents) as a deliberate brand device.","solution_1":"Grid-based visual identity system (shapes, spacing, typography, color and gradient rules).","solution_2":"Website redesign focused on showcasing productions with dynamic, high-impact layouts.","solution_3":"Social media guidelines that translate the identity into repeatable rules for ongoing posts and launches.","image_2":1315,"image_2_caption":"The grid and geometric primitives define a repeatable visual system that scales across brand applications.","image_2_style":"full","results":"Anniversary relaunch delivered as a cohesive identity + website package designed to present Isla as timeless, modern, and bold.","results_method":"Validated via stakeholder reviews and delivery sign-off; no post-launch performance tracking available.","image_3":1336,"image_3_caption":"The identity extends into communications through consistent typography, layout, and color behavior.","image_3_style":"narrow","systemization_1":"Guidelines codified grid, typography, and color\/gradient rules so future executions stay coherent.","systemization_2":"Reusable layout conventions for web and social reduce inconsistency during ongoing content updates.","next_1":"Expand the guideline set with additional templates for new formats (stories, reels, event announcements).","next_2":"Add lightweight post-launch tracking for engagement and inbound enquiries to guide iteration.","stakeholders":"Isla brand owners and leadership stakeholders (briefing, reviews, and launch alignment).","nda_notes":"","project_links_description":"","link_1_text":"Visit website","link_1_url":"https:\/\/somosisla.com\/","link_2_text":"","link_2_url":"","link_3_text":"","link_3_url":"","link_4_text":"","link_4_url":"","link_5_text":"","link_5_url":"","next_case":3396,"final_1":1318,"final_1_caption":"Shape primitives derived from the grid enable consistent composition across sizes and formats.","final_2":1321,"final_2_caption":"High-contrast palette and gradients establish a bold, contemporary tone.","final_3":1320,"final_3_caption":"The logo construction aligns with the grid system to keep the identity cohesive.","final_4":1322,"final_4_caption":"Display typography choices reinforce a modern, dynamic personality.","final_5":1367,"final_5_caption":"Poster applications show how the system scales into print for the anniversary launch.","final_6":1327,"final_6_caption":"Anniversary tote application shows the identity system holding up in real-world merch."},"_links":{"self":[{"href":"https:\/\/juanavalos.info\/es\/wp-json\/wp\/v2\/case_lite\/3390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juanavalos.info\/es\/wp-json\/wp\/v2\/case_lite"}],"about":[{"href":"https:\/\/juanavalos.info\/es\/wp-json\/wp\/v2\/types\/case_lite"}],"version-history":[{"count":1,"href":"https:\/\/juanavalos.info\/es\/wp-json\/wp\/v2\/case_lite\/3390\/revisions"}],"predecessor-version":[{"id":3391,"href":"https:\/\/juanavalos.info\/es\/wp-json\/wp\/v2\/case_lite\/3390\/revisions\/3391"}],"acf:post":[{"embeddable":true,"href":"https:\/\/juanavalos.info\/es\/wp-json\/wp\/v2\/case_lite\/3396"}],"wp:attachment":[{"href":"https:\/\/juanavalos.info\/es\/wp-json\/wp\/v2\/media?parent=3390"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juanavalos.info\/es\/wp-json\/wp\/v2\/tags?post=3390"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/juanavalos.info\/es\/wp-json\/wp\/v2\/brand?post=3390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}