For over 20 years, I’ve been creating and improving user-centered digital products across a wide range of industries, from advertising and a broad variety of consumer goods to automotive, clean energy, real estate, and luxury hospitality. I’ve had the chance to work with leading brands like Audi, GE, Gillette Orbit, Samsung, Siemens, and many more.

My experience covers the entire product lifecycle, from early ideation and strategic planning to execution and scalability, always grounding decisions in data, aligned with business goals and designed to drive meaningful outcomes.

Personally, I strongly believe that having a clear and well-defined product vision is an essential starting point for any meaningful design or iteration process.