For over 20 years I have been creating user-centric digital products in a wide range of industries, from advertising and a vast number of consumables, automotive and clean energy to real estate and luxury hospitality, and for major brands including Audi, GE, Gillette, Orbit, Samsung, and Siemens among others.

My expertise spans the entire product lifecycle, from initial ideation and strategic planning to execution and scaling.

I strongly believe that a well-defined vision is the cornerstone of successful product design and improvement. Products that lack this foundation are often destined to fail.