For over 20 years, I’ve been creating and improving user-centered digital products across a wide range of industries — from advertising and consumer goods to automotive, clean energy, real estate, and luxury hospitality. I’ve had the chance to work with leading brands like Audi, GE, Gillette, Orbit, Samsung, Siemens, and many more.

I bring end-to-end experience across digital product creation — from research and strategy to UX/UI design, development, launch, and iteration — always grounding decisions in data, aligning with business goals, and designing to drive meaningful outcomes.

I thrive in collaborative, cross-functional environments, working closely with designers, engineers, stakeholders, and users to move products forward. Over the years, I’ve also enjoyed mentoring team members and shaping product culture around curiosity, thoughtful iteration, and shared purpose.